Business Leaders, Would You Rather be Liked or Trusted?

Business Leaders, Would You Rather be Liked or Trusted?

September 1, 2020

Written by: Jennifer Jimbere | Productivity & Profitability Coach for Business Leaders

Being in a leadership role is often times difficult.  It can be a challenge to find a balance between your corporate identity and your personal self.  It’s very stressful to have incongruence between the two, yet sometimes the bigger picture is in order and you need to take a step back and evaluate in a corporate environment, which is most important…being liked or being trusted.

Leaders, I have a serious question for you.

Would you rather be liked or trusted?

You might say, I want both. I am not going to give you both.

You have a choice and those are the options. If you are going to be authentic, can you be just focused on liked?

I would suggest to you that you cannot. One of the things that I see all the time is people who are afraid of conflict.

Sometimes consciously, sometimes unconsciously, they are afraid of saying what they believe, in fear that their view will not be understood, similar or aligned and as a result, they are afraid of conflict.

Let’s see if this is true for you. I’d like to invite you to imagine right now that you’ve got 2 people in front of you.

One of these people is somebody who is just straightforward, sometimes upsets people, always says what they are thinking. Direct, a little sharper and succinct when they talk. You might say, that person always speaks their truth, they will be very honest, but they have a hard edge to them.

Now picture this. You are about to make a massive decision, something that is really important to you.

On the other side is a person who is so nice, would never say anything bad to your face, or about anybody, always got something nice to say. You might say, that person is always easy to approach and gentle.

You know it will have a lot of implications in your life.

You ask both of these people for their opinion. Who’s opinion are you going to trust? Now let me ask you, if the roles were reversed which one do you want to be?

Would you want to be liked or would you want to be trusted?
Something to think about.

Business Leaders, Would You Rather be Liked or Trusted?

How do you react under pressure? If you’d like to find out using an Extended DISC assessment, I’m happy to partner in your increased awareness.

Most popular applications: Leadership development, sales training, team building, communication skills training, customer service training, executive coaching, career development, stress and time management, self-awareness development.

Extended DISC® Individual Assessments are the only DISC assessments in the world that can be customized to your unique needs and applications. They measure an individuals’ hard-wired DISC style – NOT what they think or want to be – creating the most accurate starting point for development.

Accelerate is our signature program for those who are committed to their success!

We work with highly educated, growth focused action takers. 
JCC Accelerator Program is designed as a multi-disciplinary support system for business leaders who are dreaming boldly and taking action. Those who believe in possibility and know they are creative, capable, wise and good and that what they want to create is available to them.

You are ready to create the conditions for success and take it to the next level. I am committed to positively affecting you and your bottom line. With more than 2000 logged coaching hours, 250 Coach training hours and 13 degrees and certificates, I am well qualified to support you. My education is just the beginning, I have spent decades preparing to support you in the moment. Who you partner with matters. Having someone who can recognize when you need to shift, can mirror proven ways to improve your positive emotions will improve your productivity and profitability.  

Let’s Partner Together!
Email me now at with the subject “Accelerator” for us to discuss this signature program. 

This week over on my Facebook Business Page we will be talking about the The 5 Second Rule and Habits. Be sure to join the 2505+ amazing professionals who are part of the JCC Facebook Community where you’ll find a ton of useful insights, tips, and original content that is sure to help you succeed! Click here to join.

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