One of the things I talk about often with my clients is their plan for up-sells/down-sells and cross-sells.
Are you familiar with up-selling and cross-selling? A great example is how the McDonald’s franchise has been wildly successful. When you order your meal, they ask you if you’d like it supersized, this is an example of an up-sell. When your oder is placed, they ask you if you’d like an apple pie for desert. That is a cross-sell. They have successfully created a process that is repeatable and trained over and over again.
I recently went to a grocery store and wanted to share the experience with you that I think is a lesson for us all in business. This is an example of down-sell gone wrong.
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Jennifer Jimbere is an entrepreneur, International best-selling co-author of the Dream Boldly I Dare You series, World Class Coach and Business Consultant. A recognized authority on change management, profitability, and organizational turnaround, she has served as an advisor to thousands of individuals and organizations around the world for more than 20 years.
Her work can also be found on www.radicaljoyseekingwomen.com. Jennifer has also been named Influence Magazine 100 Authority. Strategic Learning Alliance recognized Jennifer as Certified Professional Coach of the Month for April 2019. Her work has been featured in The Six-Figure Coach, Simply Women, Bella Mia magazines and more.
