Do you currently use a down sell strategy?
Downselling means backing off from your original offer when your potential client appears to reject it. Offering something less expensive or of lower quantity. Then once you establish the buying relationship, up-selling and cross-selling at a later date when they are ready for more support.
They key idea is to support the buyer into a long term relationship when they have a need that you can solve. As we know, it is much easier to provide a solution to a client than it is to sell to a prospect. When a customer comes to you wanting to buy your goods or services for the first time, they are sceptical. However, the fact that they have walked in your door in the first place, is a moment to be celebrated. That means that you do have their momentary trust, guarded as it may be.
There are 2 questions to which you will want to prepare to offer a ready and compelling solution. Answer these questions ahead of time and you will see your revenues and profits grow. Inside of Jimbere Business Academy you will find these questions under the Quick Start Revenue generation section. Together, we can create your down sell strategy to begin a buying relationship with the people who visit your store, online or in person. At that point, your job is to think long-term and see how you can serve that customer further. Think of it this way, if 100 people visited your store or website everyday and only 20 buy, it means 80 of them did not buy. If you could convince just 1 out of the 80 remaining potential customers to buy through an effective down sell strategy, then you will gain 21 customers instead of 20, a 5% increase. How easy is it? Let’s say that you spoke up as those 80 customers were heading for the door and you said, “Excuse me, is this your first time in the store this month?” Most of them will say yes. Then you ask, “Have you heard about our first-time-in-the store special offer?” Perhaps that offer is a coupon for a certain percentage off the total price. Getting one additional new customer out of 80 would be easy, You might achieve 10 or 20 with a compelling offer. But let’s say you only get 1, that 5% increase is going to surprise you. Check out this example
Would you like to talk through this example and your own business down sell strategies? I have a profit growth calculator available to go through your business assessment and find your missing revenue. Most often we find a minimum of $10,000 to $50,000 and more. As you can see from our business example, there is typically no cost involved when implementing a down sell strategy. This is just 1 on 10 tactics to your profit acceleration available inside of the academy. We focus on 5 key areas of your business growth to support your efforts; leads, conversions, transactions, pricing and profits.
In other words, partner with a proven professional in your business and book in today to discuss your needs.
Jennifer Jimbere is the President of Jimbere Coaching and Consulting, Founder of Jimbere Business Academy (Gold to Private level access). Jennifer Jimbere is an entrepreneur, International best-selling co-author in the Dream Boldly I Dare You Series. World Class Coach and Business Consultant.
As well, she is a recognized authority on the psychology of performance, negotiations and organizational turnaround. She has served as an advisor to thousands of individuals and organizations around the world for more than 20 years. Jennifer has also been named Influence Magazine 100 Authority. Recommended and inducted into the Who’s Who of America for 2019. Shift from struggle to solution now. Have a confidant to support your efforts. A 2-hour coaching session focused on one area of your business that needs a plan. Book in to have Java with Jen.
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