For any business to be successful, it must do something to separate itself from the competition. That means it must become unique and offer special value to its prospects and customers. One of the most valuable things you can do for your prospects and clients is to make their experience in dealing with you “ultra-convenient.” Providing convenience is one of the driving forces behind many highly successful businesses operating today. It’s a great way to make your business unique.
One strategy that many businesses can take advantage of but never consider is a “mobile business strategy.”
Look for ways to take your business directly to your customers. This is a great way to add value and convenience. Over the last decade we’ve seen the introduction of mobile mechanics and auto glass repair and replacement services that provide the exact same service they typically perform at their business location… but without the hassle of having to travel to their location to get it.
However, there are still a huge number of businesses that rely on the client coming to them when whatever it is their clients are after could easily be taken directly to the clients.
For example… only 7% of the population has visited a chiropractor, but 85% of the entire population will at some point in their life experience back pain and poor mobility. A “We come to you” approach for chiropractors offering an initial free consultation to explain the benefits of treatment often increase this doctor’s lead flow and patient base dramatically.
Businesses that deal in the low priced, service-based end of the market are also missing out on this huge opportunity. Some examples of businesses that could carve out a nice piece of market share by going direct to consumers might include a knife and tool sharpening business.
Every kitchen and garden shed typically has blunt, broken, rusty or ineffective knives and tools that could be brought back to life by someone industrious enough to go direct to the consumer with a ‘whole household’ overhaul – $50 for the lot!
Combine this strategy with our lead generation marketing strategy titled “While I’m In The Neighborhood Referral Program,” and this business could easily accommodate 8 households in one day for a profit of $400. Working a 5 day week, this mobile business could generate more than $100,000 per year. But don’t just stop there. Offer all of the following services while you’re working in each customer’s home.
While you’re there, offer shoe repair business? I’ll bet that every closet in those same households probably has old shoes, boots, belts and handbags that, with a little TLC, could be brought back to life. Some people simply never get around to fixing things – or believe these types of items can’t be fixed – but they probably would if you educated them and let them know you offer this service.
And what homeowner hasn’t lost their keys? So what about offering a key cutting service? Anyone who has ever suffered the inconvenience of losing keys without having a spare set knows there’s a huge opportunity for an entrepreneurial key-cutter to apply their craft direct to the consumer.
And what home couldn’t use additional picture frames? Lots of photos, awards, degrees and certificates are lying around in the bottom of drawers in homes just waiting for the right person to rescue them from obscurity and to remind their owner of their rightful place… such as on a wall in a lovely new picture frame.
If the resident has a home office, you can bet they would love to have additional pictures, awards and certificates available for display in their office setting.
Now consider clothing alterations. Who doesn’t own an item of clothing that’s too big, too small, ripped, torn, has buttons missing, zippers broken, holes in pockets, a torn lining or needs to be taken up, in, out or down? Another golden opportunity exists for a mobile clothes’ repairer.
You see where I am going here, all of these are products and services many customers would take advantage of if it were convenient for them to do so. Use these examples to stimulate your own ideas regarding convenience that you may be able to apply to your business.
And if you don’t feel comfortable or qualified to provide some of these yourself, then find qualified joint venture or strategic endorsement partners that you can refer these ready-to-buy customers to while you receive a hefty finder’s fee or JV commission. Not sure how to effectively set up JV partnerships? I can help!
It is important to consider what else is possible.
Taking time out of your business to think about it strategically is critical to your success and reaching the next level.
Are you ready to create change, new sources of revenue and would you like to partner together to accelerate your results?
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